Vancouver, BC - Vancouver musician JP Maurice is excited to announce the release of the video for his latest single 'GO'. The uplifting and playful video was filmed this summer on the streets of East Vancouver under the direction of Johnny Jansen. The premiere of the new video comes on the heels of yesterday's announcement that JP Maurice will be a featured artist on the inaugural season of CTV's new series The Launch which will be airing in the New Year.
'GO' is a track from JP Maurice's cinematic pop-noir EP Girls which was released earlier this year. The EP is the follow-up to his 2013 full-length album, The Arborist, and continues in the same vein as his previous work with a mix of both dark and light pop gems. The latest single 'GO' is a track that is definitely on the lighter side of things, with its catchy lyrics designed to make you feel like the weight of the world has been lifted from your shoulders.
"2017 has been a pretty dark year for all of us and I wanted to create a video with a positive message that just made you feel good," says JP Maurice. "With the help of director Johnny Jansen and my niece Kumi, who is my amazing dance partner in the video, I think we achieved our goal. The idea behind the song and the video is for people to realize their individual power and to GO and take action! And that can mean whatever it means to you."
JP will be releasing the follow-up to Girls, the full-length album Boys, in early 2018 with plans to tour North America and Europe in support of the new music. More details to be released soon.
Stay tuned for JP Maurice's TV series debut on CTV's The Launch coming this January!