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Ottawa-based pop-punk band MAJORS are teeing up something unforgettable with the release of their first-ever music video for their latest single 'Etiquette' streaming now on YouTube. The video showcases a dynamic collaboration with Juno Award-winning cinematographer Peter Schnobb (Bahamas, Sarah Harmer), who brought the high-energy visual to life as director and producer.
Released in May and mixed and mastered by Dean Hadjichristou (Parkway Drive, Four Year Strong), 'Etiquette' is MAJORS’ first release since their fan-favourite 2024 EP Songs in the Key of Golf and continues the band’s signature blend of driving punk energy and unexpected thematic twists. This time, MAJORS takes aim at a most unforgivable villain: the disrespectful golf partner.
"'Etiquette' is about getting matched up on the golf course with a terrible person," says vocalist Justin Camarena. "Anyone who’s played regularly knows there are some people with no respect for the game or for others, and the idea for the song came from one of those instances. In golf, you have a lot of time to think, and your mind can wander to happy or dark places. This song goes to a dark place. When I’m writing I like taking a small thought and exaggerating it to squeeze out all the feelings I had when I was in that moment. I’ve golfed with a lot of people who have annoyed me, but this song magnifies that tenfold, and the video has us murdering a guy.”
Filmed over two days at the Irish Hills Golf and Country Club in Ottawa, the video follows a boorish character who defies every rule of golf decorum – arriving late, acting out on the course, and shamelessly ignoring the game’s dignity. As the song builds in urgency, so does the narrative, culminating in a satisfyingly rebellious climax that only MAJORS could deliver.
Shot with precision and punch by Schnobb, and supported by No Hands Films, the video marries raw performance footage with a tongue-in-cheek storyline that pays homage to both punk rock angst and golf traditionalism. It’s a pairing no one expected – but one that works with surprising harmony.
MAJORS’ music is a high-energy blend of modern rock rooted in classic 2000s punk with lyrics featuring wide-ranging golf themed storytelling. Formed in 2023 by former members of The Fully Down – Justin Camarena (vocals) and Rich Latour (drums) – the band quickly expanded to include guitarist Jason Mooney (We Were Sharks), Nathan Pearce (guitar), and Jeff Britten (bass), all seasoned musicians with touring pedigrees.
Their 2024 debut EP established their distinct identity, and their latest single 'Etiquette' builds on that momentum with hard-hitting riffs and a sharply humorous narrative. With more singles ready to roll and a full-length album on the way in 2026, MAJORS continues to prove that punk rock has room for fairways and fury alike.
'Etiquette' is available now on Spotify, Apple Music/iTunes, and other digital retailers and streaming services worldwide. For more info, please visit majorsband.com.